// ventures
I build, I don't just advise.
The writing is the public half. The other half is operating: a few businesses and tools I'm building in real time, where the theory either survives contact with a P&L or it doesn't.
e-commercebuilding outGreen Thumb Gardener
A gardening brand I run end to end: content, the shop, and a product line sold across my own site, Etsy, and Amazon. The answer-engine SEO I write about, applied to my own shelf.
vendingin operationStarke Family Vending
Modern vending & smart-market placements. Real machines, real margins, and the unglamorous logistics most marketers never get to run.
- ›_ snapshot pendingappsin development
A few app projects
Small tools I'd actually use, like Vend Locator HQ, a location-scout app for vending operators. Shipped, not theorized.