// about
Jeremy Starke
AI-Powered SEO & Content Leader · Founder, Evergreen Growth Marketing
For eighteen years I worked SEO and full-funnel marketing as if they were separate trades: agency nights, in-house quarters, a couple of my own ventures, and a psychology degree I half-assumed I'd wasted.
Then AI search arrived, and all the chapters started pointing at the same page.
Those turned out not to be three separate skills. Knowing how people behave, how ranking systems work, and how a funnel actually converts is one toolkit, and it's the one that matters now that answer engines pick which brands get quoted. So I build for citation, not just rank: structuring brands so ChatGPT, Google AI Overviews, and Perplexity quote them as the source.
Twice a week I write Mid-Funnel Crisis about that shift, and I help a handful of brands navigate it through Evergreen Growth Marketing, my AI & SEO consultancy. The writing samples below are the receipts.
// elsewhere
Bylined on ROI Revolution (9 published pieces) and Evergreen Growth Marketing, where I drove +214% organic sessions and +105% organic revenue across a book of B2B & ecommerce clients. Also on-air on Hacks & Hobbies and YouTube Creators Hub.
Forbes had all the authority in the world. Google took $8M of it back.
Google's parasite-SEO penalty cost Forbes an estimated $8 million in traffic, and exposed the one part of E-E-A-T that was never fakeable.
Read on Mid-Funnel Crisis→Notion Has Everything Except the Answer
I asked three AI engines for the best project management software. A tool millions of people use never came up. What that means for B2B SaaS.
Read on Mid-Funnel Crisis→Using AI for SEO
Where AI tools genuinely help an SEO workflow, and where they quietly hurt you. The safe uses, and the traps to avoid.
Read on ROI Revolution→Google E-E-A-T & the Quality Rater Guidelines
Experience, expertise, authoritativeness, trust: what E-E-A-T really means and how to align a site with Google's quality raters.
Read on ROI Revolution→Local SEO Strategies for Ecommerce
How ecommerce brands win local search: Google Business Profile, NAP citations, and review management that moves rankings.
Read on ROI Revolution→What is Answer Engine Optimization (AEO)?
How a business gets cited inside AI answers from ChatGPT, Perplexity, and Google AI Overviews, and why that is a different game from ranking.
Read on Evergreen Growth Marketing→