// about
Jeremy Starke
AI-Powered SEO & Content Leader · Founder, Evergreen Growth Marketing
For eighteen years I worked SEO and full-funnel marketing as if they were separate trades: agency nights, in-house quarters, a couple of my own ventures, and a psychology degree I half-assumed I'd wasted.
Then AI search arrived, and all the chapters started pointing at the same page.
Those turned out not to be three separate skills. Knowing how people behave, how ranking systems work, and how a funnel actually converts is one toolkit, and it's the one that matters now that answer engines pick which brands get quoted. So I build for citation, not just rank: structuring brands so ChatGPT, Google AI Overviews, and Perplexity quote them as the source.
Twice a week I write Mid-Funnel Crisis about that shift, and I help a handful of brands navigate it through Evergreen Growth Marketing, my AI & SEO consultancy. The writing samples below are the receipts.
Using AI for SEO
Where AI tools genuinely help an SEO workflow, and where they quietly hurt you. The safe uses, and the traps to avoid.
Read on ROI Revolution→Google E-E-A-T & the Quality Rater Guidelines
Experience, expertise, authoritativeness, trust: what E-E-A-T really means and how to align a site with Google's quality raters.
Read on ROI Revolution→The Do's & Don'ts of Ecommerce Website Optimization
SEO and conversion strategies for ecommerce: the technical and UX moves that actually lift traffic, sales, and experience.
Read on ROI Revolution→International SEO: A Comprehensive Guide
Ranking across countries and languages: hreflang, localization, regional authority, and keyword research that travels.
Read on ROI Revolution→Local SEO Strategies for Ecommerce
How ecommerce brands win local search: Google Business Profile, NAP citations, and review management that moves rankings.
Read on ROI Revolution→Best Local Directories for SEO
The directories actually worth your time for local visibility and citations, straight from the consultancy playbook.
Read on Evergreen Growth Marketing→