// seo × ai
SEO built for the answer engine.
Search is splitting in two. Half your buyers still type a query and click a link. The other half ask an AI and never see a list at all. I help brands win both: ranked where it still matters, and cited where the click is disappearing.
For eighteen years I optimized for the blue link. The job now is bigger: make a brand the thing a model trusts enough to quote. Same fundamentals, new target.
- 01AEO / GEO
AI Search Visibility
Structuring brands so ChatGPT, Claude, Google AI Overviews, and Perplexity quote you as the source, not just rank you. Entity definitions, schema, and the trust signals models actually cite.
- 02foundations
Technical SEO Audits
Crawlability, indexation, site architecture, Core Web Vitals. Get these wrong and nothing you build on top of them ranks. I find what's quietly capping your growth and hand it back in priority order.
- 03strategy
Full-Funnel SEO
Search that connects to intent and revenue, not vanity rankings. Discovery, consideration, and conversion built as one funnel, not a pile of keywords.
- 04authority
Content & E-E-A-T
Building the experience, expertise, authoritativeness, and trust signals that Google's quality raters and the answer engines both reward, so you read as a credible entity, not a content farm.
- 05leverage
AI-Assisted Workflows
Using AI to move faster without torching quality: the safe applications, the guardrails, and the places you should never let a model touch.
- 06advisory
SEO & AI Consulting
Done-with-you strategy, audits, and a prioritized roadmap through my consultancy, Evergreen Growth Marketing, so your team executes from a clear plan instead of guesswork.
- What’s the difference between SEO and AEO / GEO?
- Classic SEO optimizes to rank a page in a list of blue links. Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) optimize to be the source an AI quotes when it answers a question directly, in ChatGPT, Claude, Google AI Overviews, or Perplexity. The fundamentals overlap, but the target is being cited, not just ranked.
- Is AI search going to kill SEO?
- No, but it’s reshaping it. Zero-click answers take some traffic off the table, while the brands models trust and cite end up with outsized visibility. The work shifts from chasing rankings to building the entity, structure, and proof an answer engine leans on.
- How do you get a brand cited by ChatGPT or Perplexity?
- Clear entity definitions, structured data, genuine E-E-A-T signals, and content written to answer real questions cleanly, so a model can lift you as a trustworthy source. It’s technical SEO and authority-building, pointed at how language models retrieve and attribute information.
- Do I still need technical SEO if I’m optimizing for AI?
- Yes. If a page can’t be crawled, indexed, and understood, it can’t be ranked or cited. Crawlable architecture, fast Core Web Vitals, and clean schema come first; rankings and citations are both built on top of them.
// ai & seo consulting
Want this pointed at your brand?
I take on a handful of clients through my consultancy, and I write the playbook in public twice a week.